Scale Your Professional Advisory Business With Value Producing Software

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By Scott Smyle


If you offer professional advisory services to businesses and families, then you already know that the real money comes from providing services to high net worth clients. Attracting those clients means becoming their primary advisor with a good reputation. You need to be able to build relationships across generations, rather than just with the "head" of the family.

You don't just need the knowledge of how to deal with the specific tax problems and estate problems of the very wealthy. Once you have those clients, keep them on board by wowing them with elite services. Once you start attracting clients with net worth of over $1 million and especially over $5 million, you need to broaden your platform to make your clients proud.

Building solid relationships with your clients is mission critical to your advisory business. Managing non-monetary values and multi-generational relationships can be a real challenge, as can increasing referrals and growing residual income. While traditional planning is important, you need the extra personal touch to stand out. It is worth considering technological solutions to help you track complicated issues your clients are facing. The right technology platform can grow your core business to the point where you can attract and retain high value clients, allowing you to work with a smaller number of core clients if you wish. With the right software, you can build rapport your clients in a way that promotes their trust and so they see you as less "commoditized" and more personalized. Security is important to your high value clients, keep this in mind as well when choosing the right software.

Growing your professional advisory core business means attracting families and businesses with the money to spend on high end services and the willingness to do so. You are looking for the type of clientele who do not treat financial and business advice as a commodity to be purchased at the lowest bid. The right technological solutions will help you develop this and increase your good reputation. Spend more of your time on your core business rather than desperately reaching out into sidelines to make more money and keep your advisory business afloat. Ultimately, you are aiming for a position where you are turning clients away, not advertising for more.

Use the technology that is designed to work with the target market you are desiring. You are wanting to be more than an "accountant" or "planner," so provide the top quality work and services so you may charge rates accordingly. Next, build on this by networking with other advisors. This is how you grow your advisory business to the next level.

The right software, tied to the right professional advisor, can help you achieve the goal of scaling up your core business and becoming wealthier yourself. If you are not sure where to go next in attracting valuable, high impact clients, then find out more about what this kind of partnership can achieve.




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