Realtors Can Get Benefits From SEO

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By Merv Carlson


SEO is the abbreviation of Search Engine Optimization. SEO comes into two types: on-page and off-page SEO. The purpose of SEO is to help businesses get found on the Internet. As soon as one business website reaches the top three results on major search engines for targeted keywords, the business get more visitors and sales. Building a website for a business is not enough; making that website get found on the Internet is much more important.

Why do a realtors website need to be well positioned in the search engines, what benefit from optimization?

According to various studies and surveys 68% of consumers using search engines, clicking on any of the results shown on the first page, and 75% do not continue examining the results after the fifth page.

SEO is a long-term process; if you're patient, the returns are worth your time and effort. Below are some advantages ranking on the first page of major search engines can bring you:

1. Increasing website traffic - a large percentage of traffic websites comes from search engines.

2. Your competitors are doing SEO all; if you do not take action, your website will never get found on the Internet, especially for a challenging field like real estate.

3. Enhance brand credibility: People trust major search engines like Google; and they trust every first result this search engine returns when they search for certain keywords. The better ranking you get, the more people trust you.

4. Advertising on the site in a more economical but efficient manner - for example, through banners, email marketing, publications in other websites, blogs, forums, social networks and so on. SEO optimization of a website is absolutely necessary to be able to find your site and business more forward position in search engines.

The process of SEO optimization consists in the gradual rise in the rankings of search engines as your website does not end up among the top 10 search results. With such positioning of your site, he will get a much larger audience, and hence a greater chance to attract potential customers who are really interested in the products or services you offer.

If a realtor does not have time to do the SEO, he may need the help from reputable SEO companies. Getting on first page is not an easy job because you have various competitors who also want to get top three positions online. Real estate is one of the most challenging fields to do SEO. Real estate keywords are highly competitive. Realtors are often busy with the listings, so hiring an experienced SEO firm is a good solution.




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